Upskill the Edureka Way

Edureka is, World’s most “ridiculously committed” online education platform providing courses in Big Data, Analytics, Cloud Computing, Programming, Application Development, and other trending technologies.

Edureka - Month End Offer-Flat 30% OFF ON Live CourseThis article contains referral links through which we earn a commission at no extra cost to our readers. Some links will also offer our readers special discounts. Learn more

Want to build your career in the IT industry’s most demanded technologies?   

Then Edureka is the right place for you.

Edureka is an online education and e-learning platform with an effective learning system, that provides training for both students and professionals in order to make them industry experts in their respective fields.

Edureka provides courses in trending technologies like Big Data, Cloud Computing, Blockchain, and Artificial Intelligence.

The platform offers live interactive sessions, Masters Programs, and Post Graduate programs. This covers almost all the required topics which are used in real projects.

Let’s learn more about Edureka

Edureka’s course is designed with the help of top industry experts, making you proficient in designing microservices applications, establishing communication between services, securing, monitoring, and deploying your services on the spring cloud with hands-on demonstration.

The company offers courses from the world’s best universities, colleges, industry leaders, and government organizations so as to deliver quality education.

Edureka provides many interview question articles that will give you an idea of the kind of question asked for the interview. For some courses, it also provides you with an interview demo that will help you build confidence.

Edureka ensures that each one of their live courses culminates in a live project with real-life data sets giving a consumer rating of 4.4 stars from 3k+ google reviews indicating that most customers are generally satisfied with their purchase. Edureka ranks 4th among Job Training sites.

Courses of Edureka:

Some of the categories and topics covered on Edureka include:

  • Big Data
  • Cloud computing
  • Blockchain
  • Software testing
  • Artificial intelligence
  • Digital marketing
  • Data science courses
  • Databases
  • BI and visualization
  • Fronted development
  • Mobile development
  • Cybersecurity
  • Robotic process automation
  • Project management and methodologies
  • Python Certification training course
  • DevOps Certificate training course
  • Operating system
  • Programming and framework
  • Architecture and design patterns and so on

Edureka - Flat 25% OFF On Live CoursesSupport Anytime, Anywhere:

With Edureka, you will find all kinds of hands-on, straightforward courses, assignments, and tasks. The company’s employees are committed to helping all its customers achieve their learning goals, both on the mobile app as well as through the website. This includes live screen- sharing courses with interactive online lectures led by experienced professionals. They will teach you step-by-step in real-time through live demonstrations from the convenience of your own home! You can also participate in Q&A sessions even if you have missed out it live, as Edureka records all their courses for our student’s viewing pleasure.

The team offers you practical assignments and quizzes so you can assess your understanding of all lessons learned in practice.

Pros and cons of Edureka:


  • High-quality lectures and activities: you learn from expert instructors and also be able to put your learning into practice.
  • 24/7 customer support: you will have access to 24/7 customer support.
  • Variety of Apps: You can download an app on your smartphone, tablet or PC, or similar device so you can take your learning on the go.
  • Certificate: Upon successful completion of the course and live project, you will be eligible to receive an Edureka Certificate that is recognized worldwide.
  • Affordability
  • Easy to navigate through, IT-related courses and good course quality.


  • Not free: This is not the platform to consider if you’re looking for a free course to build your knowledge in tech topics.
  • Mixed customer service reviews: Edureka’s customer service is a mixed bag. On one hand, customers are very happy with the product. However, some people are less than pleased about how sometimes it can take up to an hour or more for them to respond via emails.


Well, if you already know what it is that you want to learn which revolves around IT, the sure Edureka is the platform worth trying out. The company delivers the best quality educational training for students and professionals in their respective fields to make them industry experts with the trending technologies.

Update yourself, learn, improve and build your skills in your respective fields.

All the best!!

Keep Learning from Edureka


Be the 1 in 100

5 Easy Ways to make Work From Home more Productive

Are you working from home for the employer?
Are you looking for work from home jobs?
Are you a freelancer?
Are you a digital mentor?
Are doing online study from home?

This article contains referral links through which we earn a commission at no extra cost to our readers. Some links will also offer our readers special discounts. Learn more

Work from Home (WFH) or studying online is the new normal for most of us. Some of us were doing this earlier also, however during and covid-19 this has become a necessity for the survival of companies and students.

As we know there are two sides to everything in life, there are some positive and negative aspects to everything. Similarly, there are both sides to working from home and most of us know it very well. We can’t eliminate the negative side completely of working from home, however by applying some of the below-mentioned ways we can improve on some to make it more productive.

So, here are the 5 Easy ways to make productive

1. Have a Proper Workstation Setup

Normally people think that having a laptop or desktop is enough for doing work from home. Even some think that having just a smartphone is more than enough for the delivery of a project or completion of a task.

No, that is not enough. You should have a proper working desk and good suitable working conditions to achieve full productivity. This place can be anywhere in your home except the common room.

10 essential accessories for work from home workstation

1. Comfortable working environment as per weather of location: It’s important to have this area for you working, please organise this place in such a way that give positive energy and you feel happy while working. You can use air-condition/fan/ heater as per weather requirements.

2. Comfortable sitting chair: Work from home job that required 100% sitting on the chair and advisable to have a comfortable sitting chair that gives the right posture to your back born while sitting. Please don’t sit on the bed or sofa while working.

3. Work desk: standard work desk with space for keeping laptop/ desktop along with some space for keeping writing pad. It will be good to have a table with a drawer for keeping your stuff organized in one place.
4. Laptop or Desktop: It’s a must to have, based on your job requirement you can choose any of these. Please avoid working from smartphones.

5. Good Internet speed: This is one of the main requirements for working from home online, without it you can’t do anything. Go for the best speed based on your requirement, please plan for a backup line if possible.

6. Power back-up arrangement: It’s good to have a power back-up plan for at least your Laptop/desktop along with your Wi-Fi Connection. You can plan for UPS as a power backup option.

7. Wi-Fi Expender: Wi-Fi expender is advisable when you are a little far from the main Wi-fi router, it helps you in giving better speed and connectivity.

8. Surge protector: In case you have a frequent power cut or power fluctuation it’s a must to have a surge protector to save your devices from getting damaged doing to power fluctuation.

9. Headphones with mic: Having good headphones with a mic is always good for attending an online meeting for training. This also helps in reducing the disturbance of other people at home.

10. Webcam: Most laptops have an inbuilt webcam, for desktops please take one.

2. Make Your Routine

WFH RoutingWhile working from home or even doing a freelancing job it’s important to have a fixed routine, without having fixed routing you will feel busy all day and not able to finish your task on time. That will not only affect your performance however will you not be able to give proper time to your family/personal life. Once you have a fixed routine you know what needs to be done and when and how much time you have to complete daily tasks.

Daily routine should have the following:-

· Work start and end time
· Lunch and tea break time
· Working or meeting timings
· Your reading/ learning time
· You can add many more things based on your work schedule

You need to note one thing here you are getting paid by your employer for working from home, so ideally it’s not your time it’s your office time and you need to devote that time to work with honesty and sincerity.

If you have some personal work or not feeling fine, please take holiday instead of taking the benefit that we are working from home and no one is here to check on you. Please avoid these practices completely.

3. Minimize Distraction

It’s 100% advisable to go minimum distraction while working online from home, distraction can be in any form like a family gathering, social media, watching TV, etc.

Any kind of distraction is very harmful to your productivity, once get distraction it takes a lot of time to come back on track and restart your work.

5 Things you need to avoid for great productivity without any distraction

1. Any sort of social media while working
2. Watching TV/Netflix/ Match etc.
3. Family/social gathering while working or attending a meeting
4. Eating or setting in a common area while working
5. Multitasking, don’t do more than one task at one time. It divides your focus and reduces productivity

4. Take Care of Your Health

Please take care of your overall health very well, health issue is one of the major issues has come during work from home. Some tips for keeping yourself healthy:-

o Take short breaks that help in reenergize yourself and increase productivity
o Do regular exercise or yoga
o Do some sitting exercise while working, that help you fresh
o Take healthy food, avoid too much tea/coffee, reduce sugar intake
o Drink water regularly, and keep your water bottle or jug on your workstation
o Do daily meditation
o Listen to some good music

5. Read Books and Upgrade Yourself

One of the benefits of working from home is that you have enough free time as you save a lot of office traveling time, it’s advisable to carefully invest this time in your personal and professional growth.

· Read Some Good Books

· Upgrade your knowledge and education, now a day’s good number of universities and institutions are offering online academic and professional education. Some of the sites offering online education are as below:=

o Edureka is an online training provider with live and self-paced courses for working professionals.
o FutureLearn Limited provides new skills, 100% online and in your own time, with world-class universities and experts.
o Pearson Education (InformIT) is the online presence of the family of information technology publishers and brands of Pearson, the world’s largest education company, and your one-stop resource for qualified content, including DRM-free eBooks, to help you do your job better.

I hope, you like reading these tips and will apply them for the best productive work from home.

Happy Work From Home!!!!

Keep Learning, Keep Growing, Keep Sharing

Sudhir Gupta

Digital Marketing

Digital Marketing Skills for Everyone

Digital Marketing Skills

Let’s understand some questions related to Digital marketing skills:-

What are digital marketing skills?

Why are digital marketing skills in demand?

Why does everyone need to learn digital marketing skills?

What are the digital marketing skills jobs available?

How you can become digital marketing skills, specialist?

We are going to discuss Digital marketing skills in detail to understand them very well and get answers to all the above questions.

Digital marketing skills are the new-age marketing skills that everyone needs for survival. When we talk about survival it’s not only about business here we are talking about survival for every individual. We need these skills for getting jobs, growing in our career, business growth, selling/promoting products and services.

These Digital marketing skills are in demand in every market in Africa/Asia/Europe …..

These skills are consist of doing search marketing, social media marketing, lead generation, content marketing, affiliate marketing, email marketing, marketing automation, and analyzing these marketing activities and results.

Let’s understand some of the digital marketing skills:-

1. Search Engine Optimisation (SEO): In simple word, SEO is a display of your website/blog/post at the top of the search page, when someone looks for a product/service you offers or similar to that. In SEO 3 things are there:-

SEO Marketing

    1. Search Engine: Google, Bing, Yahoo, Baidu AOL. …  These are the sites where people search for your things and see results for the same.
    2. Online presence of Product/Services: To be seen online or found by your audience/customer you must have one presence it can be informed or website/blog or other online platforms. Customer is searching online on the web, so if you are not there how they will see you.
    3. Keywords: Keywords are the Key to SEO, these help navigate search engines to your website/blog. In absence of a proper keyword, you may not be seen by your target audience. If someone is looking for maths tuition in his area and your website/blog/post is not have related to keywords to maths, your will not visible to them.

So, in order to get found by your audience, you must study and implement SEO. This is one of the free marketing skills/tools you can use. Read more about SEO

2. Search Engine Marketing (SEM – paid advert): You might have heard the terms CPC (Cost-per-click), PPC (pay-per-click) as you can see here it directly talks about cost and pay based on our advert. It means here we are paying to search engine service providers to display our advert when they search. The majority of SEM is done by google paid advertisements. Based on your advert setup and keyword planning your advert seen by users. You are charged by a search engine based on user action in your advert planning.

Paid Marketing

Without good SEM skills, your money gets wasted as your advert will not show to the right audience.

3. Social Media Marketing (SMM): Using social media channels like Facebook, Instagram, YouTube, Twitter, etc.. for the promotion of your product/services. You can do promotion here with posts/text/images or videos. The best thing about social media is you can do paid or free promotions also for small or individual businesses you do need to have your website.

Social Media Marketing

For doing basic SMM you no need great knowledge or high-end devices, it can be done by using a basic smartphone with an internet connection. SMM is the most essential part of digital marketing skills. Read more 

4. Lead Generation: In online marketing, your lead is your customer, basically lead is information about your prospective customer. By having this information you can get in you with them using messages, email, phone calls. There are various tools available online for the generation of these leads, we can also do online marketing for these leads.  Broadly we can divide these leads into the below-mentioned categories. However based on our interaction, importance, and usage we can create different stages for these leads for better understanding and sending the right message to the right person at right time.

  1. Business to Business ( B to B)
  2. Business to Customer ( B to C)

5. Email Marketing & Marketing Automation: Another skill that you need as a digital marketer is Email marketing and most important is creating marketing automation. By email marketing, we share information about products/services along with promotions and offers we do from time to time. In current days’ time this best and cost-effective way in constant touch with our customers.

Email Marketing Skills

We need to create marketing automation based on different stages of our leads, that helps in sending different communication automatic to different stages of leads without any human intervention.

6. Content Marketing: In nowadays we drive sales or attention through content, in absence of good content most of the time we fail to get attention and subsequent sale. Content can be in form of text, posts, images, or videos. In digital marketing skills content is the king, king content drives your digital marketing.

Content Marketing Skills

7. Affiliate marketing: If we need to grow fast we need some good associates in our business or in marketing activity. Using this skill is not just about the promotion of each other’s products but sharing revenue among each other.

Affiliate Marketing

8. Business Analytics: One of the last and most important skills is doing business analytics. No activity is complete without proper analysis of the activity. In the digital space, there are some great tools available for doing analysis of your data, one of the most used tools is google analytics which gives full details on details activity. Apart from google-analytics another platform also has analytics tools like Facebook has Pixel.

Business Analytics Skills

Now we have understood some of the digital marketing skills and we can now clearly see that these skills are needed for everyone irrespective of product/service or market or person. There are some more digital marketing skills, tools and techniques are available that you can search gain as your start practicing the same.

You can learn these skills for through online or offline with little investment:-

For learning in physical classes in Kenya you can visit: Edulink International College, Nairobi

There are other resources also available online and offline, so please do some research on the same.

I will be sharing some more insight in the future, till then keep learning.

Sudhir Gupta

Be the 1 in 100

Be the 1 in 100 – Week 1

Be the 1 in 100 – Week 1

“Write that should not be forgotten”

We are starting the journey for a successful career by sharing some key elements of a successful career that will differentiate us from other 99 ordinary people. Week 1: “Write that should not be forgotten” We need to get into a habit of writing. Sudhir Gupta (
Digital Marketing

The Future of Marketing


In this article, I am going to write about how marketing is changing with time and place and what the future of marketing looks like. But, before that, we need to learn about some laws of marketing that remain the same.

What is Marketing?

Is marketing only advertising?

Is marketing is only sales?

Is marketing only copywriting? Or ….

Marketing is the combination of all activities that take place to achieve the ultimate motive of any business entity is to generate revenue. Read more about marketing

Digital Marketing

List of the activity that marketing include are:-

  • Research: Research include every aspect of business, like knowing the market, competition, economy, consumer behaviour and other business affecting factors.
  • Product development: Marketing starts with creating the product. As for developing any product it’s important to customer’s need and develops the product that fits the needs very well.
  • Price: pricing is not about the selling price of the product, it includes cost, merging, current and future price, ROI and nature of product and business you are doing. Sometimes we need to go with generous pricing to keep the nature of the product and service.
  • Packing: Packing is not about the outer look of the product. While planning for packing we need to keep so many factors in mind, like:-

           o   Branding and Sales Appeal. …

o   Variety in Sizes and Shapes. Based on your intended consumers

o   Prevent Squeezing or Damage to Produce. …

o   Shelf Life. …

o   Biodegradability.

  • Branding: “Branding is endowing products and services with the power of a brand” (Kotler & Keller, 2015)

Branding is the process of giving meaning to a specific organization, company, product or service by creating and shaping a brand in consumers’ minds. It is a strategy designed by organizations to help people quickly identify and experience their brand, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not.  (Source Read more about Branding

  • Sales: Sales gives fuel for running any business it means by doing sales we generate direct revenue for the business. The ultimate goal for doing marketing or all other activity is to achieve sales. Sales are transactions of exchange of ownership of a product/service in exchange for money. Read more
  • Physical Distribution/Service Delivery: Rodrigue and Hesse write “Physical distribution includes all the functions of movement and handling of goods, particularly transportation services (trucking, freight rail, air freight, inland waterways, marine shipping, and pipelines).
  • Inventory Management: Inventory management means the right stock of raw material and finished goods, at the right levels, in the right place, at the right time, and at the right cost as well as price. It also ensures have an adequate quantity of products without creating overstock or undersupply.
  • Storage: An important marketing function that involves holding and preserving goods from the time they are produced until they are needed for consumption.
  • Promotion: It’s referred to any type of communication used to inform the target audience about the brand, product, service and the aim is to generate sales customer loyalty.

We also understand that some basics of life/learning that never changes same applies to marketing also. Whatever you do and you aim to achieve this 4P of marketing is always going to apply:-

  1. Product (Product include services also)
  2. People (Core of any business)
  3. Place (Geographical location of business)
  4. Price (Exchange value of product/service)

Some integral part of marketing

Some things are an integral part of marketing irrespective of the medium used for marketing or product. These are:-

  • Focus on a great product
  • Building a strong brand
  • Right Message – > Right Person -> Right Time
  • Communication skills: Good marketing is all about good  communication of good product
  • Understanding economy of place/country/state/city
  • Building Trust – > Post Service
  • Never goes out of fashion only enhance 

Now, we have understood some basics of marketing, let’s talk about how the Future of the Market looks:-

Moving toward Digitisation of activity:-

We can see changes around us and changes in consumer buying behaviour. Due to the availability of digital resources and automation of processes things move and change very fast. For example, now you no need to go out in the market for buying or selling for most of the things you need, you can do that with a click sitting in your own space and comfort.

When we talk about digitisation we are not only taking just digital marketing, however, we talk about the entire marketing process of digitisation for research to promotion of products.

Let’s differentiate Traditional Marketing Vs. Digital Marketing

In simple words, we can say the main difference is the medium used for communication to the audience. In traditional marketing, we used TV, Radio, Newspaper, Billboard as mediums of communication. In Digital Marketing we use digital media like Website, App, Social media, Search marketing, Email, SMS as the communication medium. Some other differences are:-

  1. Nature of product/service: If the product is generic with a wide range of targeting then TV/Radio/Newspapers can be reached millions of users. If you have a high-end specific product/service then digital marketing can reach your target audience.
  2. Affordability of product/service: Normally low priced products/services are difficult to sell through digital. It’s preferable to go for Traditional Marketing by doing some BTL (Below -The -Line: like roadshows) activities.
  3. Personalise/ Deep Marketing: through Digital Marketing you can do more personalise and deeper campaigns compare to using Traditional Marketing.
  4. Natural sales: After doing some campaign on social media and other eCommerce platform and based on your past result sales goes up with much investment and effort.
  5. Availability of resource/ infrastructure: One of the main obstacles for reaching the mass audience through digital marketing is the availability of resources like (phone/smartphone/internet/electricity) with the audience.

Direct Response Marketing

Normally people don’t know how ads are doing or you can’t measure your marketing performance just know your brand awareness. Then it’s become very difficult to know how well your marketing is doing or what medium is working for you. By using direct response marketing you can measure your efforts.

Direct response is the type of marketing designed to elicit an instant response by encouraging prospects to take a specific action. Techniques used in this lead customers for Call -To -Action (CTA) like making phone calls/email/messages/sign-up or purchase.

The best thing is that it can be used with any kind of product/service with a limited budget.

 Some of the tools that can be used in Direct response marketing:-

  • Webinar
  • Advert with phone number
  • Lead form
  • Info commercial advert
  • Landing page/sign-up form
  • Final Purchase
  • Email campaign with CTA

CATT Marketing Funnel

Content (C) – > Attention (A) – > Trust (T) – > Transaction (T)

In simple business formula is Wealth = n^CATT,

Here n= niche (It’s your product/service focused target audience)

Content:-In today’s digital space your content drive your sales. Content is key for starting any digital/social media campaign or starting direct communication with your niche. With content marketing, you talk to your customer instead of telling them about your product/service.  (Example of Content)

“Great content is the best sales tool in the world.” ~Marcus Sheridan

Attention: With your great content you get attention from your niche and that brings traffic for your product/service.  Content is the main driver of attention (traffic), so you can imagine if your content is weak then how much traffic you will drive.

Trust: Once you got attention then you need to build trust with offer/commitment/review to convert your potential customer into an actual customer. Once you have done that your sale comes naturally.

Transaction:  Finally you achieve your ultimate goal which is getting the transaction done.

If you follow the process and keep enchanting your content with having the trust of the current customer base your sales will multiply themselves.

“A great product/service convert the customer into your brand ambassador and then word of mouth marketing is the best channel marketing ever” so, retaining your customer will bring new customer naturally.

We need to note here that one of the most important aspects of the CATT funnel is niche. Without choosing the right niche you will be wasting your time and energy.

The niche is selected by best of the Talent in Market that derived by Passion.

Integrated Digital Marketing

We need to know that one of the most important things is to integrate all digital activity. The success of any campaign will not drive by one channel/medium, we should have the same aligned communication on the channel.

Content Marketing + Paid Advert + SEO + Social Media + Sell & Convert + Email Marketing +All other marketing activity

It’s also very important that all channels have the same brand/ message /concept image/text /font /colour scheme etc. That don’t allow the customer to divert from your product/service to another or it’s always reminded to the customer by a different source.

Personal Branding

One of the important factors in today’s marketing is personal branding. “People want to hear from people not from the brand”.

A personal brand becomes an influencer and brand ambassador for the companies that they run. Read More


We have seen that the basic law of marketing always remains the same as the Law of Science. However, the combination changes to achieve a high result.

Future of Marketing is not only ATL, BTL or Digital Marketing. It’s the combination of all and would be evolving forever.

Last and most important is that people and products always remain the core of any business entity.

I will write more on some topic in my next article till then

Keep reading, Keep Learning, Keep Growing!!!

Some suggest read 

Suggested Read 1 

Suggested Read 2

Suggested Read 3 

All the Best !!!

Sudhir Gupta